jueves, julio 07, 2011

E-phemeral E-Books - Inside Higher Ed

Can academic presses harness the recent popularity of textbook rentals to steer customers toward e-books?

A number of presses are hoping so. At a time when many customers are making decisions with one hand on their wallets, academic presses are looking to stoke interest in their electronic versions by offering digital rentals for a reduced price.

For example, instead of buying a paperback or e-book for $20 at the Stanford University Press website, students and scholars can pay $5 to access an e-book for 14 days, or $10 for 60 days.

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