sábado, enero 17, 2009

Adultos y páginas web de redes sociales

Un nuevo informe de Pew/Internet & American Life Porject acaba de ser publicado. Se explora la actividad de adultos y lugares Web sobre redes sociales. A continuación un resumen.
They note that the share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now. Adults make up a larger number of users, although a higher percentage (65%) of teens use them. That is because teens are a smaller population than adults.

Social networking is still an activity mostly for the young, however. Adult users are more likely to be young — 75% in the 18-24 category — compared to only 7% of users who are 65 or older.

Most adults, as well as teens, say that they use social networks for personal reasons such as keeping in touch with existing friends. Only 6% of people with social network profiles reported using LinkedIn which is focused on professional networking, while 50% say they have a profile on MySpace and 22% on Facebook. It is common for people to use more than one network.

Adult users also appear to be careful about privacy; about 60% restrict access to their profiles and content to friends.
Puede acceder al informe en PDF aquí.

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